Groningen-based software scale-up Klippa enters US market despite corona insecurity

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Groningen-based software scale-up Klippa, expert in the automation of document processing and OCR technology, will enter the US market as of today.

The company previously opened an office in Amsterdam, and now wants to become active in the American market. Hiring the American Jesus Cruz as a business developer is Klippa’s first step of its market expansion. Corona seems to be a non-issue for this Dutch company. 

Worldwide, companies are feeling the hit of the COVID-19 virus, but the world of automated document processing (at a safe distance) is thriving.

“This is in part to do with the fact that employees no longer want to do tedious manual data entry, but also with the fact that due to COVID-19, organizations need to cut down on the use of physical documents and reduce contact as much as possible.

The more people touch a passport, contract or receipt for instance, the larger the risk of catching the disease.”

said Yeelen Knegtering, CEO and founder of Klippa

With almost 5 million confirmed cases at the time of writing this press release, the US isn’t doing well in terms of containing COVID-19. This means even more pressure on American organizations to take matters into their own hands and automate pieces in their business processes that don’t need the presence of a human being. This is not only for the wellbeing of employees, but customers as well.

One country, many markets

The American market will be met by American business developer Jesus Cruz. Cruz’ focus lies on businesses in accounting, hospitality, and construction. He will also conduct niche market research into Klippa’s commercial potential in a number of American cities on both coasts. 

“I came to the Netherlands for an exchange program, but I decided not to go back to the US.

I fell in love with the country and Groningen specifically, with its beautiful old buildings and canals. Now that I can also work as a business developer for a young and promising software scale-up, I’ll stay here for the time being”.

says Cruz