Printify announces the appointment of Anastasija Oleinika as new co-CEO

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Printify, the world’s most recognized Print on Demand platform, which empowers everyone with an internet connection to unlock their own financial freedom and be their own boss is getting a new CEO.

Current Printify CFO and former CEO at Twino, Anastasija Oleinika will move to Co-CEO, working closely with founder and current CEO James Berdigans over the coming months, before transitioning to sole CEO by the end of 2023. At this point Berdigans will move to Executive Chairman, focusing on company strategy.

Over the past seven years, Printify has seen more than 6 million creators sign up to gain profit, time, and control using the platform, which offers the ability to put custom designs on more than 850 products from 75 print providers, shipping to 30 countries.

Appointing Anastasija as co-CEO puts Printify in the best possible position to become a multi-billion dollar company and delight customers around the world.

This leadership team, with this structure, is built for Printify to reach its potential.

Meanwhile, I’m not going anywhere, I’m still the largest shareholder in the company, and I’m going to play a key and active role in our strategic direction.

Berdigans is determined that this change will deliver the greatest impact for Printify

Oleinika brings over six years of experience as a tech executive, primarily via her previous role as leader of the EU investment platform Twino. In her new role, Oleinika will be charged with taking Printify to another level, providing even better experiences for eCommerce customers around the globe and with it, greater financial freedom for the millions of merchants selling worldwide using Printify.

I couldn’t be happier to be taking on this new role. Helping millions of entrepreneurs worldwide to unlock financial freedom and be their own boss is a mission that I love, and getting to work with this team is super exciting.

James has done an incredible job leading Printify from our early days as a Shopify extension app, transitioning into a marketplace, and establishing both the Print on Demand category and Printify as the most recognized player in the industry.

I’m truly grateful to have him beside me as I make this transition.

adds Anastasija Oleinika
James Berdigans and Anastasija Oleinika
James Berdigans and Anastasija Oleinika

We are thrilled to welcome Anastasija as the incoming CEO at Printify as the company prepares for the next stage of growth.

Having already enabled millions of creators to launch merchandise businesses with custom products, we are excited by the opportunity that lies ahead and to see where Anastasija takes the business next.

commented Sofia Dolfe, Partner at Index Ventures

In addition, eCommerce veteran Scott Richardson will take on the new role of Chief Operating Officer. Richardson previously spent over a decade at Amazon building world-class, market-dominating teams and operations. He’ll add responsibility for Printify’s Legal and HR teams to his existing role with the Supply part of the business. 

Anastasija Oleinika’s leadership and the appointment of Scott Richardson as COO, alongside James Berdigans as Executive Chairman, demonstrate a smart move towards the future of the company.

Industry experts and investors eagerly anticipate progress toward their bold new goal to dominate the on-demand market. We wish them the very best.

Andris K. Bērziņš, Investment Partner at Change Ventures and an investor in Printify Series A.