WordLift, an Italian startup leader in artificial intelligence applied to SEO, closes an €800K round led by Primo Ventures

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The investment aims at accelerating its growth by expanding its customer portfolio in the Enterprise and SME market at national and international levels.

WordLift, a startup founded in 2017 that developed the first artificial intelligence-based platform for website optimization on search engines, closes an €800,000 investment round with the venture capital firm Primo Ventures SGR S.p.A., that invested through its Barcamper Ventures and Barcamper Ventures Lazio funds.

The entry of Primo Ventures marks a stage of maturity for our startup and projects our technology, one of the first AI made in Italy, into a path of the international scale of which we are proud.

Andrea Volpini – Co-Founder and CEO
Andrea Volpini - Co-Founder and CEO WordLift
Andrea Volpini – Co-Founder and CEO WordLift

WordLift combines a linguistic analysis engine (NLP), which supports over 100 languages, with a knowledge graph publishing platform that adopts the Linked Data standard. Web pages related to articles or commercial products are analyzed by WordLift, enriched, and transformed into a knowledge base that communicates with search engines (Google, Bing, and Yandex) and with the company’s internal applications. Thanks to WordLift’s technology, it is now possible to increase organic traffic from search engines and improve the quality of the user experience.

Following the success of WordLift, we found in Primo Ventures the ideal partner to push the growth of the platform and the product in the global market.

David Riccitelli – Cofounder and CTO
David Riccitelli - Cofounder and CTO WordLift
David Riccitelli – Cofounder and CTO WordLift

WordLift’s innovative AI is used on more than 800 websites and actively contributes to the traffic growth of Luxottica Group brands, Enel X, ZoomInfo, and other large Fortune Global 500 companies.

WordLift’s research and development activities are co-funded with European funds to support the progress of artificial intelligence technologies in Europe.

“WordLift is one of those startups that immediately demonstrates a strong international reach, with a product delivering clear value to its customers. The results achieved and the entrepreneurial vision of the founders convinced us to support them in their growth path”.

Niccolò Sanarico, investment manager of Primo Ventures

Primo Ventures SGR S.p.A. has completed the investment through the Barcamper Ventures and Barcamper Ventures Lazio funds. Barcamper Ventures Lazio is a co-investment fund fully subscribed by the Lazio Region through the Fare Venture initiative financed by the European structural funds of the POR FESR 2014/2020, conceived and implemented by Lazio Innova.

WordLift team at work