Vypr Raises £5M to Fuel Global Expansion and Launch AI-Driven Product Intelligence Platform

Vypr, a Manchester-based product intelligence platform, has secured £5 million in new funding to support international expansion and the development of its next-generation consumer insights technology.

The round includes £4 million from YFM Equity Partners, a UK-based specialist private equity firm known for backing high-growth businesses, alongside £1 million from other investors and Vypr’s management team. This brings Vypr’s total funding to £13.4 million, with YFM contributing £9.5 million to date.

Delivering Real-Time Consumer Insight for Global Brands

Vypr’s platform helps brands rapidly capture changing consumer behaviours through quick, cost-effective insight, powered by behavioural science. This enables customers to bring successful new products to market or optimise existing ranges with data-driven precision.

With a client list that includes Aldi, Asda, M&S, Brewdog, Kraft Heinz, and Red Bull, Vypr has become a trusted partner for leading retailers and manufacturers. Over the past year, the company has expanded to deliver consumer insights in Australia, the United States, and across major European markets.

Driving Platform Innovation and Global Reach

This new investment will fuel:

• International growth in new and existing markets
• The launch of Vypr’s next-generation platform offering self-service global insights
• The development of AI-powered features that further strengthen Vypr’s leadership in product intelligence

Our partnership with YFM has been instrumental in driving Vypr’s growth. There is no clearer sign of potential than a major investor more than doubling its backing. With a fantastic team, strong product roadmap, and growing global demand, we are ready to execute the next phase of our strategy.

said Chris Williams, CEO of Vypr.

Leadership Behind the Growth

At the helm of Vypr is Chris Williams, whose career spans more than two decades in finance and strategic leadership. Since stepping into the CEO role, Williams has overseen the company’s rapid rise—tripling revenue since YFM’s first investment in 2021—and expanding its customer base across new sectors and geographies.

Williams is a Chartered Accountant (FCA) and holds a BSc in Management & Marketing from the University of Manchester Institute of Science and Technology (UMIST). His previous roles include CFO positions at Legal Marketing Services and MoneyPlus Group, following an early career in audit and due diligence at PwC.

He now leads a team of over 150 data analysts and tech professionals, guiding Vypr’s innovation roadmap and ensuring the platform continues to deliver market-leading intelligence to some of the world’s most influential brands.

Under Williams’ leadership, Vypr has trebled its revenues since YFM Equity Partners’ initial investment in 2021. He has expanded the company’s client base, diversified its services, and helped solidify its reputation as a key enabler of data-led product innovation for global enterprises.

Before joining Vypr, Williams served as CFO at Legal Marketing Services (LMS) (2019–2021) and MoneyPlus Group(2015–2019). He began his career at PwC, where he worked in audit and due diligence from 2000 to 2008.

He holds a BSc in Management & Marketing from the University of Manchester Institute of Science and Technology (UMIST) and is a Chartered Accountant (FCA) with the Institute of Chartered Accountants in England and Wales (ICAEW).

Backed by Industry Veterans

Vypr’s board and investor group includes:

• Richard Law, Vypr Chairman and former CEO of UK tech plc GBG
• Richard Young, long-time Manchester venture capitalist
• Ranjit Singh Boparan, founder of 2 Sisters Food Group

Sustained Growth Backed by Strong Metrics

Since YFM’s first investment in 2021, Vypr has delivered a compound annual growth rate (CAGR) of over 40%, with annual recurring revenue (ARR) exceeding £6 million. The company is now well-positioned to scale its offering globally and continue driving innovation in the product development intelligence space.

Sophie Tainton, Portfolio Director at YFM, commented

Vypr has consistently delivered growth while leading innovation in product intelligence. With a strong leadership team and global momentum, the company is positioned for scalable success.