With backing from British fund Sturgeon Capital, NBA champion Zaza Pachulia, Gfycat co-founder Dan McEleney, and other prominent Silicon Valley investors, KLIPY enables apps to generate revenue from animated content through seamless, non-intrusive ads.
The investment is driving KLIPY’s global expansion, focusing on onboarding new apps and establishing market leadership by 2025. Over the past six months, KLIPY has launched on major platforms such as Slack, Canva, and Figma.
KLIPY is proving that short-form media, like GIFs, stickers, and memes, is more than just entertainment—it’s a billion-dollar business. We’re not only monetising it but also revolutionising how people create and communicate by integrating generative AI into the platforms they use daily.
CEO & Co-Founder of Klipy, Givi Beridze
Addressing a Missed Opportunity in Digital Media
KLIPY is developing the monetisation engine that the GIF industry has lacked. GIFs, stickers, memes, and AI-generated content power some of the most engaging online experiences, yet they have remained an underutilised revenue generation opportunity.
KLIPY has built the largest localised library of animated content. From the moment of integration, apps can present highly relevant, culturally tailored GIFs, memes, and AI-driven features to users—enhancing engagement while unlocking new revenue streams.
Despite billions of daily interactions with animated content, major players like GIPHY and Tenor struggled to generate sustainable revenue. High operational costs and inefficient technology drained resources over time. In 2023, Meta was fined nearly $70 million by UK regulators and was forced to sell GIPHY to Shutterstock, which later introduced a paid API. Meanwhile, Tenor still lacks a clear monetisation strategy, leaving a significant market gap that KLIPY is now filling.
Zaza Pachulia, 2× NBA Champion, Golden State Warriors:
I invested in KLIPY because of its potential to transform entertainment and advertising. Givi and Waska’s approach to building technology has made KLIPY incredibly efficient, ultimately driving significant revenue for platforms integrating their API.
KLIPY’s AI-powered infrastructure processes around 4 billion monthly requests while keeping server costs below $1,500. Its ad-supported technology enables the placement of non-intrusive ads within direct and programmatic content, allowing apps and creators to generate revenue without disrupting user experience.
Unlike traditional platforms, KLIPY’s contextual advertising model places relevant, seamless ads between content. This ensures advertisers a high click-through rate (CTR) while preserving user engagement.
Privacy-First Advertising in a Cookieless Era
With third-party cookies being phased out and IP tracking becoming more restricted, KLIPY adopts a privacy-first approach. It does not rely on intrusive tracking or user data sales. Instead, ads are delivered through KLIPY’s ad network or premium partners, including InMobi, PubMatic, and LoopMe, with further integrations planned.
GIFs and stickers generate trillions of impressions annually, yet monetisation potential remains largely untapped. KLIPY is eliminating inefficiencies that hindered previous industry leaders and introducing a scalable, privacy-friendly advertising model.
Market Context: The Evolution of Digital Advertising
GIFs, Stickers, and Entertainment Content Market
GIFs and stickers generate tens of billions of daily impressions, yet platforms have struggled to monetise them.
GIPHY: Despite a vast user base, it faced challenges due to high operational costs and technical constraints.
Tenor: Currently lacks an implemented revenue model, leaving potential income streams unrealised.
Programmatic Advertising Market
Programmatic advertising accounts for 60% of the $1 trillion annual digital ad spend, underscoring the industry’s shift toward automated, data-driven solutions.
KLIPY’s model aligns with this trend, offering advertisers a new way to reach engaged audiences.
Emerging Challenges in Advertising
Third-Party Cookie Deprecation: Major browsers are phasing out third-party cookies, disrupting traditional tracking and targeting methods.
IP Address Limitations: Increasing privacy measures restrict access to IP addresses, making precise ad targeting more difficult.
Industry Needs and KLIPY’s Role
Platforms across messaging, social networking, keyboards, dating, and media actively seek new revenue streams. As traditional advertising methods become less effective, innovative solutions that align with privacy standards and user expectations are in demand.
KLIPY addresses these challenges by enabling platforms to monetise high-engagement content while maintaining a seamless user experience. As digital content consumption grows, KLIPY’s privacy-first, ad-supported model is positioned for significant impact.
The Road Ahead
As KLIPY continues expanding globally, its focus remains on integrating with more platforms, refining its ad-supported model, and staying ahead of industry trends. By bridging the gap between high-engagement content and effective monetisation, KLIPY is set to reshape the future of digital media monetisation.
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