The founder who closed IKEA’s innovation lab is building what comes next — Everyday^ raises €2.5M for intelligent home infrastructure

In August 2023, SPACE10 — IKEA’s globally recognised innovation lab — closed its doors after a decade. Its co-founder and CEO, Kaave Pour, had built it into one of the world’s most influential design and futures research organisations, collaborating with Apple, Google, the UN, and MIT. “SPACE10 was never meant to last,” Pour said at the time. “We were set up to spark innovation at IKEA — and we achieved what we set out to accomplish.”

What Pour set out to do next has been building quietly ever since. Today, Everyday^ — a European clean tech company he co-founded with Morten Meisner-Jensen, co-founder of modular architecture firm ROOM — announces a €2.5 million pre-seed round to build what they describe as the missing infrastructure layer of the modern home.

The round brings together an unusually high-calibre group of investors: Mark Ferguson, Founding Partner and co-Chief Investment Officer of Generation Investment Management (Al Gore’s climate investment firm); Mathias Kamprad of the IKEA founding family; Joshua To, VP of Product Design for AI and Wearables at Meta and former design lead at Google; and Proptechfonden, represented by Kjersti Lund, CEO of urban design consultancy Gehl.

The idea: air, energy, and water as one intelligent system

The home’s essential systems — heating, ventilation, energy management, water — were designed independently, decades ago, and have never been integrated. The result is a collection of disconnected, unintelligent infrastructure that consumes more energy than necessary, responds poorly to the people living within it, and leaves homeowners dependent on fossil fuels and volatile energy grids.

Everyday^ is building an integrated platform that manages air, energy, and water as a single intelligent system — one that learns the rhythms of how people live, adapts to them, and improves over time. The pre-seed will fund the first generation of Everyday^ systems, grow the team, and begin pilots across European homes.

“Rising energy costs, grid pressure, and geopolitical instability are driving one of the largest infrastructure shifts the home has seen in decades. For the second time in just a few years, Europeans are experiencing major energy volatility, pushing consumers toward home electrification in search of greater efficiency and independence from fossil fuels. That transition will require a new generation of intelligent, integrated home infrastructure. Everyday^ was founded to accelerate it.”

— Morten Meisner-Jensen, Co-Founder, Everyday^

“Home is where we spend most of our lives. And yet, we live with the impacts of home systems that were designed for us decades ago — from the air we breathe to the energy they consume. These systems have never had the intelligence to truly support our wellbeing. We’re changing that by building infrastructure that understands your rhythms, adapts to them, and gets better with time.”

— Kaave Pour, Co-Founder, Everyday^

Two founders with complementary tracks

The combination is deliberate. Pour brings a decade of deep research into how people live at home and what the future of domestic space could look like — much of it developed in direct partnership with IKEA, one of the world’s largest companies focused on home life. Meisner-Jensen brings the commercial and operational instinct of a serial founder who has built physical products at global scale. Together they represent a rare pairing of futures thinking and execution track record.

The investor thesis

The investor lineup signals the ambition of the company clearly. Generation Investment Management — co-founded by Al Gore and David Blood, and one of the world’s most respected sustainable investment firms — is represented by Founding Partner Mark Ferguson. The firm’s participation places Everyday^ in a portfolio alongside some of the world’s leading climate companies.

Mathias Kamprad, son of IKEA founder Ingvar Kamprad and a Board member of both Ikano and Inter IKEA, brings both family office capital and a direct connection to the ecosystem that shaped Pour’s decade of work. His involvement is both a financial commitment and a signal of alignment from within the IKEA world itself.

Joshua To — VP of Product Design for AI and Wearables at Meta, and former design lead at Google — adds a product design and AI perspective directly relevant to what Everyday^ is building. And Proptechfonden, represented by Kjersti Lund, connects the company to Europe’s built environment investment community.

“The quality of our environments determines the quality of our lives. That’s as true indoors as it is on a city street. And yet, the moment we step inside, that thinking seems to stop. The air we breathe, the temperature we live in, the energy running through our walls have all been left out of that conversation for too long. It’s time to bring them in.”

— Kjersti Lund, CEO of Gehl / Proptechfonden

The timing: Europe’s second energy shock

The macro context for Everyday^ is not subtle. Europe has experienced two major energy shocks in three years — the first driven by the COVID pandemic’s disruption of global supply chains, the second by Russia’s invasion of Ukraine and the subsequent severance of Russian gas supply. Both events accelerated home electrification dramatically, as households sought independence from volatile fossil fuel markets.

That shift is structural, not cyclical. The transition to heat pumps, solar generation, battery storage, and electric vehicles is now policy-mandated across the EU. But the systems that manage these technologies in the home remain fragmented and unintelligent. Everyday^ is building the layer that ties them together.

Everyday^ is a European technology company. More information at everyday.io. Video: youtube.com/watch?v=Jx9UIKiCIRg

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