Estonian Askel.AI launches embedded AI platform after closing funding round

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Askel.ai has raised €380,000 in pre-seed funding and launched its platform for customers.

Estonia-based Askel.ai is a self-service platform enabling no-code workflow automation using everyday language in any SaaS product.

The funding round, led by Superangel, featured notable founders and investors, including ProcessOut co-founder Manuel Huez, Matrix partner Patrick Malatack, Veriff co-founder Janer Gorohhov, and Ott Kaukver, former CTO of Checkout.com and Twilio, and a tech executive at Skype.

Joosep Kõljalg, Kristofer Kurvits, and Tim Jaanson founders of Askel.ai
Joosep Kõljalg, Kristofer Kurvits, and Tim Jaanson founders of Askel.ai

Joosep Kõljalg, Kristofer Kurvits, and Tim Jaanson founded Askel.ai. The company offers a platform that enables SaaS companies to embed intuitive automation directly into their products. This allows SaaS product users to create, manage, and run automation within their existing online tools, enhancing the user experience without overburdening engineering teams. Non-technical end-users can automate repetitive tasks with Askel.ai’s solution by describing desired outcomes in natural and simple language.

Manuel Huez commented:

I was thrilled to be offered a spot in Askel’s angel round. With a team experienced in scaling companies and AI agents maturing into technology that can create meaningful products and solve specific problems, Askel has what it takes to streamline any company’s operations.

According to the Boston Consulting Group, 26% of companies in Asia, Europe, and North America have developed advanced or cutting-edge AI capabilities across functions. These AI leaders consistently generate significant value or are beginning to realise substantial gains.

Over the past three years, AI leaders have achieved 1.5 times higher revenue growth, 1.6 times greater shareholder returns, and 1.4 times higher returns on invested capital. They also excel in non-financial areas such as patents filed and employee satisfaction.

Joosep Kõljalg, former Twilio engineering director and founder of Askel.ai. commented:

At Twilio, we saw how inefficiencies in back-office operations hindered growth at scale. Askel.ai solves this by making automation easy and cost-effective for everyone. Rather than adding another tool into the mix, we embed automation directly where the work is being done.

The platform’s pilot customers report significant benefits, reducing the time spent on task completion by up to 10 times. Askel.ai helps companies reduce manual workloads, increase scalability, and minimise errors to achieve better business results, from improved customer satisfaction to higher revenue.

Askel.ai no-code automation

Kõljalg added:

We envision a future where anyone, regardless of technical expertise, can use simple, everyday language to create AI agents that handle repetitive tasks—doing them faster, more accurately, and around the clock.