Ajelix Launches AI Agent for Google Workspace — 320,000 Users, Zero VC

A bootstrapped Latvian duo built a 320,000-user AI platform with zero VC money — and just put it inside Google Sheets, Docs, Slides, and Forms.

📍 Riga, Latvia  ·  3 min read

Ajelix, a bootstrapped agentic AI workspace founded in Riga, Latvia, has launched AI Agent for Work — a native add-on now available in the Google Workspace Marketplace. The product places Ajelix’s AI directly inside Google Sheets, Docs, Slides, and Forms as a sidebar agent that doesn’t just suggest — it executes. No tab-switching, no copy-pasting, no rebuilding context across tools. The agent researches the web, writes and runs Google Apps Scripts, builds charts, designs presentations, and delivers production-ready results while the user stays in their existing workflow.

From Excel formulas to agentic AI — the quiet evolution

Ajelix didn’t arrive here overnight. In 2022, Agnese and Artūrs launched AI spreadsheet tools to help users work faster with formulas and data. What started as a niche utility — fixing Excel formulas so users didn’t have to — became something much larger through pure product discipline and obsessive user listening. By early 2026, the company had completely rebuilt its platform as an Agentic AI Chat, marking a fundamental shift from spreadsheet assistance to autonomous business workflow execution.

The Google Workspace add-on is the logical next step: rather than asking users to visit a separate tool, Ajelix goes to where the work already lives. The add-on is described as the first truly agentic AI sidebar for Google Workspace, trusted by 300,000+ professionals across 150+ countries since 2018.

Business users do not need another place to ask questions; they need work completed in the tools where their work already happens. With AI Agent for Work in Google Workspace, our goal is to help users turn a prompt into a usable spreadsheet, report, presentation, or form without rebuilding the same context across multiple tools.
— Artūrs Jaunošāns, CEO & Co-founder, Ajelix

What it actually does

The key distinction Ajelix makes — and it matters — is between a chatbot and an agent. Unlike general chatbots that generate instructions and advice, Ajelix’s agentic AI autonomously executes complete workflows from start to finish. Users receive working deliverables — Excel files with formulas, interactive dashboards, usable apps, responsive landing pages, professional PowerPoint presentations, executable Python and VBA scripts, automated reports — all ready for immediate use. The add-on also supports up to 10 GB of file uploads, meaning users can feed source materials directly to the agent and receive finished business outputs on the other side.

Being bootstrapped forced us to listen obsessively to users. Every feature exists because users explicitly requested it. With the Google Workspace add-on, we’re removing the last barrier — the need to switch between tools.
— Agnese Jaunošāne, COO & Co-founder, Ajelix

The founders behind it

Agnese and Artūrs are a Latvian couple who built Ajelix with no external funding and no office politics — just the two of them, user feedback, and a relentless product iteration loop. The team has more than 10 years of experience in development, and has grown from a spreadsheet formula tool into a platform helping professionals get work done faster across the globe. Agnese spoke at the RIGA COMM 2025 Women in Tech Conference under the title “Zero Budget, 280K Users: Building Ajelix with Grit (Not Cash)” — a headline that says everything about how they built it.

Their product philosophy is equally clear. The company describes what it calls “the AI implementation gap” — the hours professionals spend manually building what conversational AI merely describes. Every product decision has been aimed at closing that gap: less chatting, more completing.

The bigger context — and why the timing is right

Ajelix’s Google Workspace launch lands in the middle of a significant shift in the productivity AI market. Google itself launched Workspace Studio in March 2026 — a no-code agent builder that lets users create and share AI agents to automate work in Workspace without writing code. Meanwhile, at Cloud Next 2026, Google rebranded its entire AI platform around agents, with Thomas Kurian framing the strategy as owning the full stack from chip to inbox. Ajelix isn’t waiting for the big platforms to solve this — it’s already there, with a Marketplace listing, 3,000+ installs, and a user base that has been iterating the product for four years.

For a bootstrapped two-person team from Riga, getting a native foothold inside Google Workspace — used by more than 3 billion people worldwide — is a distribution milestone that most VC-backed AI startups would envy.

Install at Google Workspace Marketplace · More at ajelix.com

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