Swedish sound pioneer Dirac raised $17.73M from TIN Fonder and DIG Investment

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The latest round results in a new post-money value of just under $142.2-million USD (1.200 MSEK) as the company seeks to dominate an industry that will be led by innovations in software.

Beginning a new era in its global quest to enable superior sound experiences across all content and devices, Swedish sound pioneer Dirac announced the completion of a direct share equity issue that raised $17.73M (150 MSEK) from new investor TIN Fonder and current investor DIG Investment. 

Dirac invents the future of audio with superior experiences for any content, device, and space. For the many, not the few. Based in Sweden, Dirac optimizes digital audio, perfecting sound for better listening in any environment. The patented sound solution technology spans mobile, gaming, Virtual Reality and Augmented Reality, headphones, streaming, automotive, residential and commercial AV, boosting whatever sound you’re listening to, wherever you’re listening. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing. Some of the world’s most respected brands, including Rolls Royce, Volvo, Polestar, BMW, BYD, Harman, Datasat, NAD, ASUS, and OPPO bring the Dirac sound experience to their customers.

Headquartered in Uppsala, Sweden, Dirac has offices in Shenzhen, Beijing, and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, Taiwan, and the USA.

According to Dirac CEO Peter Friedrichsen, the new equity raise values the company at just under $142.2-million USD (1.200 MSEK) and positions Dirac to fully leverage and lead what it believes will be the next great era in audio driven by software rather than hardware alone.

Since the dawn of reproduced sound, advancements in audio performance have historically been driven by hardware innovation. This paradigm began to shift when companies like Dirac first introduced technologies that demonstrated the ability of software to achieve new, higher levels of performance.

Today, we believe that the future of sound is in the hands of software and, with this investment, we fully intend to make Dirac the driving force in audio industry innovation across all platforms, devices, and environments.

stated Friedrichsen.

Over the past 12-months, the company has experienced marked success across all of its core channels – home audio, pro audio, automotive, headphone, mobile, and streaming – striking key OEM deals with brands such as Onkyo, Pioneer, Philips, Hyundai, Volvo, Polestar, BYD, Klipsch, and ASUS, among others. It has also developed new sales channels, working directly with semiconductor and middleware companies – like NXP, Analog Devices (ADI), and CRI Middleware – to integrate Dirac audio directly into chipsets and platforms. 

Dirac customers, in addition to the industry at-large, are realizing the many benefits of upgrading hardware performance through today’s most cutting-edge digital audio software. Costs are saved, new products are released more quickly, time-consuming tunings are made more efficient, sound profiles can be personalized to individual consumer preferences, and – ultimately – product performance is significantly improved.

The direct share offering announced today raised $8.9-million USD (75 MSEK) from each investor, both of whom share the company’s vision of an audio industry fueled by innovations in software.

Dirac has witnessed significant growth in recent years. It is our belief that the next generation of audio experiences will be software-defined, and that a deep tech audio company like Dirac can be a significant player in that field. The company has proven that digital audio software is capable of unlocking the full potential of hardware products and that its suite of industry-leading, patented solutions will continue to usher in a new era of audio.

stated Carl Armfelt, Portfolio Manager, TIN Fonder.

Dirac has also recently realigned its senior leadership team to fully capitalize on this software-driven industry trend. Growth business veteran Peter Friedrichsen joined the company as CEO, freeing up former CEO Mathias Johansson to focus his energy and creativity on innovation as Chief Product Officer. U.S. tech industry veteran Wade Giles joined the company as VP of North America to drive new partnerships with semiconductor manufacturers, and Klas Åström was appointed Chief Financial Officer.

We have travelled a long way since company inception. We evolved from a niche designer of digital audio solutions for specific applications to a tier-one company in audio technology, collaborating with many of the world’s largest and most esteemed tech brands.

Now, with our new funding and realigned executive leadership team, we’re poised to fully capitalize on our growth potential and intend to make Dirac synonymous with superior sound experiences around the world.

Friedrichsen concluded.