Endelea reinterprets the African wax fabrics in an autumn-winter way, striking the balance between evocative prints, original manufacturing and sustainability.
In Swahili, “endelea” means to move forward, to continue without giving up, to hang on despite the challenges. Endelea is an ethical fashion brand born in Milan in 2018 with the aim of creating clothes and accessories in African wax fabrics designed in Italy.
Since the beginning, Endelea has weathered storms of all kinds. For one, the idea of starting an ethical fashion brand designed in Italy and made in Tanzania. Today, Endelea presents its first winter capsule collection, reinterpreting the African wax fabric as a passe-partout to wear all year and weather round.
The protagonist is the double-sided quilted jacket: two wax fabrics are paired, padded and quilted to create a soft and warm garment, perfect for the cold season.
The iconic Endelea maxi skirt is even more refined in darker and earth-toned prints chosen for the autumn-winter collection, also taken up in two varieties of the men’s cut shirt. A shirt that can be combined with neutral colours or with the maxi skirt, for a total co-ord look in pure Endelea style. To complete the capsule collection, there is the clutch – an accessory that mixes the mysterious charm of a fan and the joyful femininity of ruffles.
In this brand-new fall-winter version, Endelea loads up with fresh energy that is intense, spontaneous and wild. This is thanks to the prints, which abandon the abstractions of the summer collection in favor of natural and organic elements, with dark and earthy shades enlightened by the typical wax bright accents.
Although nods to the Seventies can be seen in the shirt cuts, and the quilted jacket is an ode to the mood of the Nineties, the keyword of the production process is and will continue to be sustainability. The jacket’s padding is made of fibers obtained from the recycling of PET bottles, while its production was made by Fiori all’Occhiello, a Milanese social tailoring company that employs women from refugee and migrant communities.
All the collections are designed in Milan and handmade in Dar es Salaam, to contribute to the development of a modern fashion industry in Tanzania, where it is still considered nascent. Endelea believes that knowledge is key to change and invests in education, collaborating with local universities, organizing free workshops and sponsoring scholarships.