Oslo Innovation Week 100 Pitches 26-29 Sep 2022

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Oslo Innovation Week is an annual event, bringing sustainable business solutions to the UN’s Sustainable Development Goals.

Oslo Innovation Week 100 Pitches powered by DNB is a platform connecting entrepreneurs and investors. If you have an investor-ready business solution to the UN sustainable development goals, you should join.

This year, they accept applications via CrowdWorks. CrowdWorks connects companies with minds and capital from startup communities, mentors, corporates, and investors. Please follow this link to apply for Oslo Innovation Week 100 Pitches 2022.

The 2022 edition will be hybrid, with all pitch videos provided by participants for juries and investors via CrowdWorks. All startups need to submit a maximum 3-minute video pitch no later than July 25th.

These pitch videos will be evaluated and the top pitches will be made available on the Oslo Innovation Week website. Later on, these pitches will be subject to a preliminary evaluation by the first jury who will select the top 8 companies.

These companies are invited to present in front of the final jury in Oslo on September 29th and the winner will be announced on the same day.


  • The deadline for completing your application profile is June 30th.
  • The finale takes place physically in Oslo on September 29th.

Pitch criteria, format, and jury:

  • Eligible companies must be seed-stage and/or investor-ready.
  • Must identify at least one UN Sustainable Development Goal they are addressing
  • Max 3-minute company pitch video
  • All presentations and slides must be in English
  • The jury is gender-balanced and will include:
    • an investor
    • a corporate executive or innovation expert
    • an entrepreneur

Three reasons to join:

  • Showcase your startup to the largest group of investors at Oslo Innovation Week
  • Compete for the prize package (200 000 NOK + pitch workshop prior to the finale) sponsored by DNB
  • Exclusive access to events at Oslo Innovation Week, connect and meet with people from the Nordic startup ecosystem

The jury this year is Andreas Helbig from Atomico, Lauga Oskarsdottir from Firda, Ieva Sibilla Strupule from Material Mapper, Bjarne Lie from Verdane, and another surprise jury member.


Qualitative guidelines to be used by judges, startups and pitch preparations.

Note: score from 1 (worst) to 10 (best)

Score categoryDescriptionScore 1-10 Notes
1 Quality of PresentationDoes the message come through?
2 Real InnovationIs there a breakthrough improvement?
3 TimingIs the timing right for this product or service?
4 TeamIs the right team on board?
Can they execute?
5 Distributive TractionIs there a clear path to scale, distribute and deliver?
6 DurabilityIs the market position defensible?
7 Investor ReadinessWill this benefit from experienced investor help and funding?
8 Company SecretWhat’s the unique opportunity no one else sees?
Total Score
Oslo Innovation Week 100 Pitches 2022
Oslo Innovation Week 100 Pitches Photo: Gorm K. Gaare/OIW