MERO acquires Logbox and strengthens its position as a market leader

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Key transaction in the beauty appointments platforms in Romania.

MERO, the leading SaaS-enabled marketplace for hair & beauty appointments announces the acquisition of Logbox, the most advanced management system for beauty salons in Romania.

MERO is the fastest growing platform, providing a marketplace for beauty professionals to showcase and get booked online. Following the transaction, MERO becomes the single, most complete solution for salon digitalization in the local market.

In terms of appointment volume, MERO is the fastest growing platform in Romania, with the app facilitating over one million client appointments in beauty salons in the last six months. The acquisition and integration of Logbox under the MERO brand, allows the company to strengthen its leading position in this segment.

The purchase of Logbox, a solution created and developed by a team with extensive expertise, enables access to a complete ecosystem of solutions which cover all the needs for salon management and beauty business growth.

At the same time, we continue accelerating growth to provide consumers with access to as many specialists as possible.

said Adrian Trif, CEO & Managing Partner MERO.
Adrian Trif - MERO, Vlad Dobre - Logbox
Adrian Trif – MERO, Vlad Dobre – Logbox

Digital solutions industry dedicated to the beauty industry has matured, enabling successful collaboration between solution providers in the interest of customers. Digitalisation allows salons to evolve rapidly and customers to easily access a wide range of top service providers.

We are pleased to see the leader in this segment taking this important step for the market to integrate and grow further.

said Vlad Dobre, founder of Logbox

MERO is the number 1 online appointment marketplace app dedicated to the beauty industry in Romania. The MEROpro community includes over 1,000 salons registered in the Marketplace and over 3,000 specialists in areas such as hairdressing, men’s hair & barbering, micro pigmentation, make-up, manicure, and lash artists.

The hair & beauty & wellness market in Romania has around 100,000 specialists and growing. Digitization has made an important contribution to the development of the industry, making it easier for customers to access nearby salons and support these businesses.

Following investments raised in 2021 from the Founders Bridge fund, known for its support of the local entrepreneurial environment and involvement in the development of funded businesses, the company is interested in attracting a new round of funding later this year to support accelerated growth and development.