No-Code Chatbot Builder Landbot Secures €6.5M

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Landbot has today announced it has raised an €6.5M Series A to scale its team and reach more customers around the world.

The Landbot platform has turned bot building into a game of LEGO, enabling marketing, sales, and customer service teams of companies of all sizes to easily design and build automated conversations via its no-code solution.

Customers can run and analyse digital communications with end-users via multiple communication channels like websites, WhatsApp or Facebook Messenger, in real-time.

  • As easy as assembling LEGO, Landbot’s intuitive no-code communication automation solution already supports over 50,000 users to personalise client journeys, convert leads and capture data
  • The company is on a mission to create frictionless experiences for businesses and their customers, building technology that puts people-first and can be built by anyone, 
  • The Spanish startups’ latest round was led by Swanlaab, alongside Nauta Capital, CDTI, Encomenda and Bankinter.

Cofounders Landbot, Jiaqi, Fernando, Cristobal
Cofounders Landbot, Jiaqi, Fernando, Cristobal


  • Jiaqi Pan is the CEO and co-founder of Landbot.

Originally from China, he has lived in three different countries and speaks four languages.  He started his first company while he was in college. Since then, he has built three startups and raised more than $10M in fundraising from top VC firms. Jiaqi is passionate about messaging, chatbots, and communication automation.

  • Cris Villar is the Head of Customer Success and co-founder of Landbot.

At 22, after studying a BS in Economy, he founded a Digital Native Vertical Brand, securing seed funding and building a team of 14 people. After two years, Cris joined Jiaqi and Fer to create the first WhatsApp Concierge service in the world.

Cris has a proven track record managing teams of all sizes in core client-facing areas such as Customer Success, Operations and Sales, with devoutness to meet and exceed the users’ expectations.

Through more than ten years in product development, he founded a development agency with over 400 customers and two startups as CPO, leading more than 50 people.

In 2017, he co-founded Landbot with Jiaqi and Cris, bringing his attention to detail, experimentation, and game design applied to technology to the great product Landbot has become.

The investment round has been led by the Spanish-Israeli Venture Capital firm Swanlaab, alongside Spanish national innovation agency CDTI, with previous investors Nauta Capital, Encomenda and Bankinter, completing the Series A. 

Unlike conventional chatbots that fail to connect and engage, Landbot can be built by anybody, regardless of technical knowledge. It uses a drag and drop solution to design an immersive web page experience filled with gifs and visual elements to capture the attention of the end-user.

The product can be integrated with marketing tools such as Mailchimp and Salesforce, databases such as Airtable and Google Drive, and communication platforms like Slack and WhatsApp. 

One key use case for Landbot is providing its conversational interface to capture and process complex data, taking over the form builder market with its communication automation solution. Enhancing data exchange between company and customer, providing a frictionless experience.

Landbot end user view

The service is available via a freemium and premium subscription.
The company is already supporting over 50,000 users, ranging from SMEs to specific teams and products within larger organisations.

Notable customer names include Nestlé, MediaMarkt, CocaCola, Cepsa, PcComponentes and Prudential.

Landbot is helping businesses in many different industries from marketing agencies to banking and finance, and eCommerce to education, among others.

The product started as an internal experiment to manage its own operations. Launched in 2015 the company first offered consumers a concierge service and pivoted in 2018 when it realised that its internal product could provide value to other companies.

Its anti-AI chatbot solution caught investor attention and the company raised a $2.2M seed round that year to further develop the product. According to a prediction made by research analyst *Forrester, digital customer service interactions will increase by 40 per cent in 2021.

Increasingly we’re seeing more people use chatbots to communicate with businesses, rather than call them. Speaking to your customer on the channels they use most is crucial and digital channels are winning.

But building a bespoke AI solution is costly for most businesses where the precision rate for natural language processing (NLP) solutions remains below 60 per cent, which is unacceptable for most business use cases and can have a negative effect on the customer’s experience.

Our solutions mean anyone can build an effective conversational workflow in minutes, without relying on AI engineers and huge amounts of data to train the AI system.

The past year has moved communication automation from nice-to-have to a must-have. Businesses have had to meet the challenge the past year placed on them where digitalisation is accelerating at an unprecedented level and they were not set up to manage the volume of digital communications in the pandemic.

Since the Covid19 outbreak started we have tripled our monthly revenue as more people have actively searched for a solution that can quickly fix this problem.

Jiaqi Pan, CEO and Co-Founder of Landbot

Landbot recently acquired India-based Morph.AI, a chat-based marketing automation tool to help convert social, website and ad traffic into leads. The acquisition will help Landbot further expand into the Asian market. To date 90 per cent of its customers are international and 60 per cent of its customers come from the US, UK and Germany.

Since its seed round the recurrent revenue has increased 10x and the team has grown to 40 people. The investment round will be used to double the Landbot team in 2021, hiring executive members across sales, marketing and engineering. 

The beauty of Landbot is in the drag and drop solution of the product. The simplicity is critical to making this product accessible to everyone across many different types of business.

If you’re a small company you don’t have the luxury of time or money to solve issues in customer service or run lavish marketing campaigns.

Landbot helps all businesses to have truly frictionless conversations with customers and exchange the data they need to make smarter decisions and scale. The team has had a remarkable 2020, and we’re excited to support them in helping more businesses this year.

Juan Revuelta, General Partner of Swanlaab

Landbot customer and Founder at Conversational Design, a conversational marketing agency, Mattia Gnemmi, added,
“With Landbot as our conversational platform, we can provide our customers with strategies that allow them to stay ahead of their competitors and convert more leads than they ever thought possible.”