Digital Design Days chronicles

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This was my first time at Digital Design Days and it was so cool and super inspiring. It definitely awakened my sense of wonder.

Since I was really excited to have the chance to attend the event for The startup reporter, I got myself ready by selecting the talks I could not miss.

My interests were catalyzed by immersive design, digital art/technology experimentation, and branding talks.

So essentially if I have to summarize what I saw and heard as far as trends and the future of the digital design industry are concerned, I would say:

IMMERSIVE EXPERIENCES are a powerful tool able to reach the users at a deeper level through sensorial connection. Data is not relevant to the brain. Emotions are.

TALK: Gerfried Stocker from Ars Electronica
Case study: Deep Space 8K

Video Case: Deep space

NEUROSCIENCE is a field of knowledgeable to let us understand how the user will perceive and react to a certain input. We can’t change the culture but we can change the user experience. In the era of hyper-specialization, a holistic approach seems to be the right way to find new combinations, new paths and so new solutions.

TALK: Nick Odelli from Drawlight
Case study_1: Promo Retail Sustainable Fashion | SYNC Immersive Art Installation – White Milano
Blog article: Retail of the Future: Sync Immerse Art Installation

Case study_2: Plaza Sensory Pool
Blog article: Plaza Sensory Pool: A Sensory Swimming Pool

ROBOTS are already between us – focus on cyberarts.

TALK: Gerfried Stocker from Ars Electronica
Case study: The Berlioz Project

TALK: Sougwen from MIT Media Lab
Case study: Painting + Artificial Intelligence

FORGET PRODUCTS. BUILD ECOSYSTEMS.
We are living the shift from individual (digital) products to ecosystems. Who’s first to arrive wins the bet. The success consists in being the first to launch that product today.

TALK: Thomas Sutton from Frog Design
Suggested books: Sprint – Take Knapp | The lean startup – Eric Ries

FASTER CYCLES Product development cycles are speeding up.
TALK: Thomas Sutton from Frog Design

Case study:

Thomas Sutton from Frog Design faster cycles N26 case study
Thomas Sutton from Frog Design faster cycles N26 case study

WORKING LIFE BALANCE
Advertising is an insane stressful industry. Working for big agencies in big cities is such a hard life. So hard that the risk to burnout is really high. Live Grimberga, lead designer in MediaMonks in Amsterdam talked about her story and her career from a very human point of view.

She has learned, from her experience that if she has a balanced life she is happy and the happier she is, the better her design is. Advertising industry could be a better place and people must cooperate to make a real change.

TALK: Liva Grimberga from MediaMonks
Case study: Stay True to yoursel.

Staying True to Yourself with Liva Grinberga
Staying True to Yourself with Liva Grinberga

MAKE POSSIBLE THE IMPOSSIBLE
It seems that Polina Zakh, Creative Lead of Sila Sveta Studio together with her team have literally taken this statement since they actually transform into reality the most outrageous, unthinkable and unknown possibility in the field of digitally immersive experiences. No matter how ambitious the project is and how little time you have: everything is possible.

The Times Square Edition is a great example to prove this: 2 weeks of time availability, 25 people involved, 150 technical boards, 7 TB of data generated.

TALK: Polina Zakh from Sila Sveta
Case study: Time Square Edition

Case study: Drake’s Tour

BE RELEVANT. BE REAL.
Rasmus Wangelin, Global Design Director of Spotify talked about brand evolution and its changes during the years. Behind any design change, even the smallest, there’s a strategic reason with a huge impact.

The very first boost of Spotify goes back to when the logo passed from the old and pale green to the neon one, accordingly to the colorful world of the music industry. Playlists played a neuralgic role in Spotify evolution too.

Rap Caviar is the most listened playlist on the platform and it has so many followers that it has become a reference point for the rap music scene, shaping pop culture. For this reason, Spotify turned a playlist into a brand and then into a movement.

TALK: Rasmus Wangelin from Spotify
Case study: Rap Caviar – from a playlist into a movement
Case study: David Bowie Tribute in New York City

Quotes

“ The most powerful computer ever existed is still our brain”

“ To have a speculative mindset means that you see the world not for what it is but for what it could be.”

“ Design for bolder choices. Design for stronger teams.”